Why SAN7
An app that understands how you trade — not just what you hold.
Most apps show you what you own. SAN7 remembers the thinking behind every position, then turns it into insight you can actually use — privately, on your device.
It remembers the why
Every trade carries a reason — a thesis, a source, a setup. SAN7 captures it the moment you act and ties it to what actually happened next.
It stays on your phone
No servers, no cloud sync. Your account, your portfolio, your reasons, and your brokerage keys never leave your device — they live in the secure keychain.
It turns memory into insight
An AI that reflects on your own track record — ranking your reasons by real P&L so your true edges rise to the top and your costly habits get exposed.
The flagship
The Memory Core
Most journals are diaries you never reread. The Memory Core turns your reasons into a scoreboard — and an AI that reflects on your own track record.
Tag every trade with your reason — a thesis, a source, a setup, a feeling. It takes a tap, and it's the input everything else is built on.
SAN7 ranks your reason tags by realized and unrealized performance. The edges rise to the top; the expensive habits get exposed. See which sources actually pay.
A reflection runs on-device — free and unlimited. Connect your own AI (sign in with ChatGPT) for a deeper read of your own history, written in plain language.
Tap any insight and ask follow-up questions, answered strictly from your own trade history. It reflects on what you did — it never tells you what to buy.
See your P&L with your single most expensive reason removed. Meet the trader you'd be without your worst habit — then go become them.
The whole command center
Everything an active investor reaches for — in one phone-native shell.
Portfolio that tells the truth
Contribution-adjusted performance, so deposits and withdrawals never masquerade as gains. The number you see is the number you actually earned.
Risk Meter
A live read on how exposed you are right now, front and center on the home screen — with a breakdown a tap away.
Markets & discovery
Search the universe, scan the day's top movers, and dive into any symbol with charts, key stats, and company detail.
One-tap trade ticket
Buy and sell commission-free through Alpaca — paper or live, including pre-market and after-hours limit orders — without leaving your thesis behind.
Full analytics
Allocation, win rate, monthly returns, and six-month performance — the complete picture of how you're really doing.
Locked down
Face ID or PIN to enter, a privacy shield the moment you switch apps, and every credential sealed in the device's secure enclave.
See the app
A look inside SAN7.
From the portfolio to the Memory Core and the reflections that read your own history — tap through the app, or open any screen full size.
Local-first, by design
Your data. Your device. Your control.
You create a SAN7 account — and it never leaves your phone. Your profile, portfolio, trade history, reasons, and brokerage keys live only on your device, in the iOS Keychain and Android Keystore. There's no SAN7 server holding any of it. When you run an AI reflection, only the context it needs goes to the AI provider you connect — it never reaches us, because there is no server to reach.
Orders route directly from your device to Alpaca; market data comes straight from the providers. Nothing detours through a SAN7 server — there isn't one.
Pricing
Start free. Upgrade when it earns it.
The journal, the scoreboard, real trading, and a taste of AI are free forever. Paid tiers unlock unlimited AI and the deepest reflections — with a 14-day free trial on every plan.
Everything you need to reach the "aha" — the journal and the scoreboard, with real trading built in.
- Portfolio, markets & search
- Real trading via Alpaca (paper & live)
- Trade reasons & tags
- The reason scoreboard
- Unlimited on-device reflections
- 3 AI reflections (recharge monthly)
Take the training wheels off the AI and unlock the full analytics suite.
- Everything in Free
- Unlimited AI reflections
- Full analytics: allocation, win rate, monthly returns
- Ask the Core
- The Other You
The full Memory Core — conversational reflection and the counterfactual that changes how you trade.
- Everything in Plus
- Ask the Core — follow-up questions
- The Other You — counterfactual P&L
- First access to every new feature
Prices shown in USD. Localized, tax-correct pricing appears at checkout. The free trial is one-time per customer; subscriptions renew automatically and can be canceled anytime. The on-device reflection is always free and unlimited.
Questions
Good things to know.
Is my financial data private?
Do I need a brokerage account?
Are there any trading fees?
Do I have to pay for the AI?
Does SAN7 give trading advice?
iPhone and Android?
What does it cost?
SAN7 is a software tool — not a broker-dealer, not an investment adviser, and nothing it shows is financial advice. Orders are executed by Alpaca Markets LLC, a registered broker-dealer and member FINRA/SIPC; your relationship for trading and custody is with Alpaca. Investing in securities involves risk, including the possible loss of principal. Past performance does not guarantee future results. Reflections describe your own past behavior — they are not recommendations.
Get SAN7
SAN7 is in alpha testing.
We're refining the Memory Core with a small group of early testers before launch. SAN7 isn't on the App Store or Google Play yet — but it's on the way to iOS and Android.